Inbound Marketing vs. Outbound Marketing – How Can Both Help Your Lead Generation
Success in your marketing initiatives depends on how quickly you can reach your customers.
Finding The Right CRM Software To Help You Meet Your Goals
A CRM system can help you build relationships with your customers in a big way.
Hiring Your Marketing Team
Whether you’re a startup in growth mode or a Fortune 500 company, your organization’s marketing objectives won’t be possible unless you have the manpower available to make it happen.
Figuring Out The Right Pricing Strategy
No matter what the concern is, instituting the right pricing strategy for your products or services can be the most challenging part of running an organization. However, maintaining focus on your target market is what matters.
Content Marketing Strategy In The Digital Economy
Content marketing effectiveness isn’t just about the content you create. Having a greater understanding of the mediums and process of executing your strategy matters just as much as the execution of your campaign.
The Right Way And The Wrong Way To Use Chatbots
Chatbots are becoming increasingly common for social media platforms such as Facebook and your website as they can help streamline customer service.
Addressing Legal Challenges in Marketing
No matter if it’s inbound or outbound marketing, there are still legal parameters you must face as an organization if you want to target your customers.
Preparing To Speak in Front of Investors – A Marketing Perspective
If you’re in love with your company and product and want to see it go to bigger heights, it isn’t quite so simple when it comes to financing your enterprise.
Understanding Startup Marketing From Pre-Seed to IPO
Running a startup can be a rewarding and exciting venture. However, an effective marketing strategy matters more to your startup’s success than just fundraising.
Social Media Must be More than High School Gossip
“We have to get on social media,” it’s a common refrain of managers across the globe. The reasons for the request are valid on the surface — increased brand awareness, larger sales volumes, and efficient customer engagement — yet when employees get started on the channels they end up posting aimlessly without a coherent strategy. Fact of the matter is that social media strategies without effective planning add just as much value to the end reader as high school gossip. While it’s common for individuals to share memes and random bits of information with their audiences, businesses are held to a different standard.