By Michael Briggin
Whether you’re a startup in growth mode or a Fortune 500 company, your organization’s marketing objectives won’t be possible unless you have the manpower available to make it happen.
In order to figure out what staff you need for your business, we suggest taking the following into consideration:
Are You a B2B or B2C Business?
How you approach and execute your marketing objectives relates to the type of company you are. If you’re a B2C organization, the transaction process for your customers will be shorter. If you’re a B2B organization, the transaction process will likely be longer (depending on the customers you serve).
Taking into consideration your customer needs, purchasing and decision-making habits, it’s important any marketing professionals you hire will need to know how to market to your customers accordingly. Having staff with relevant B2B or B2C backgrounds goes a long way.
It’s a Better Bet To Hire From The Top First, Not the Bottom
If you’re an early stage startup, ideally your first hire should be someone who has overseeing power on the marketing budget as well as how marketing initiatives are carried out.
Hiring a CMO is tempting but you don’t need one in order to start achieving success. Anyone with senior level marketing experience or lengthy experience with success can be helpful so long as they know how to hit the ground running from day one. You can always hire an additional marketer or more later as needed.
Outsource Marketing As Needed to Agencies
You don’t need to outsource all of your marketing to agencies. However, they can be helpful if you want specific kinds of marketing done that you don’t have the bandwidth to do internally.
As an example, not all organizations that start off in their early stages have the manpower and scope to take on elaborate video marketing campaigns. Marketing agencies take the pressure off in this regard.
Know How To Provide Structure For Your Marketing Team
Marketing teams in each company vary from junior level to CMO. As long as you have an understanding of the scope that’s needed in order to invest, the marketing pros that you hire should fill the void accordingly dependent on experience.
Additionally, every function can relate to a specific type of marketing. Yes, having marketers wear a lot of hats and handle multiple kinds of marketing campaigns and programs can be fine for a period of time. However, as priorities shift, it’s better to consider investing in hiring marketers for specific roles such as Email Marketing Manager, SEO Specialist and Social Media Manager.
You want to have the right people who know how to reach your target markets.
Ensure Your Marketing Teams Capabilities Are There
Marketing teams work best when they have the ability to analyze the KPI metrics and can carry out their tasks accordingly.
It’s vital not only to have the right programs for your analytics and operations, but to also ensure your employees are able to be productive in meeting their goals.