Planning for your company’s future certainly can get your head spinning when you have all different kinds of ideas in your head over what to do and what kinds of marketing methods will or won’t work. How you conduct your marketing strategy doesn’t have to be this way though. Just like screenwriters and writers in general suffer from “writer’s block,” executives can suffer from what we at Tomorrow Future Consulting call “executive’s block” where decision making can be based on more limited information than what is needed to carry out decisions to launch marketing initiatives.
“We have to get on social media,” it’s a common refrain of managers across the globe. The reasons for the request are valid on the surface — increased brand awareness, larger sales volumes, and efficient customer engagement — yet when employees get started on the channels they end up posting aimlessly without a coherent strategy. Fact of the matter is that social media strategies without effective planning add just as much value to the end reader as high school gossip. While it’s common for individuals to share memes and random bits of information with their audiences, businesses are held to a different standard.