Why Google Analytics 4 Matters
As of July 1, 2023, what used to be Universal Analytics is no longer being used by Google to report website traffic data. Now Google Analytics 4 is the new go-to platform for website metrics.
Email Marketing Or Social Media For Lead Generation
With new developments in AI and emerging technologies, this does not mean email and social media will be going away anytime soon.
Maximizing Your Event Management & Marketing KPIs
Knowing how successful your events are requires you to not only plan and manage them but understand the key performance indicators (KPIs).
Being Ready for Search Engine Marketing
Taking part in SEM campaigns depends on how much you invest your time and preparing for dealing with customers after the success of your campaigns.
What Leadership Does Your Startup Need For Growth?
If you’re on the founding team of your startup and are keeping a close eye out for how you anticipate it should evolve, it’s important to pay attention to the leadership your organization needs to carry out for your goals.
Finding And Understanding Your Analytics
Emphasizing relevant analytics for your marketing strategy matters. Here’s where your organization should focus on in getting the important metrics you need for your call-to-action plan.
Preparing For ChatGPT And Emerging AI Technologies
If you’re wondering not just whether your company or startup will be affected by AI and ChatGPT but by how much, consider looking at where your real priorities should be in your operational capabilities.
Marketing Automation & Operations Productivity
If you’re faced with multiple challenges of trying to be productive in your marketing strategy objectives, it’s the scope of your goals that requires a deeper understanding of what’s needed to ensure productivity doesn’t get unnecessarily delayed.
Making Customer Service Work For You
With digital technology changing at a rapid pace, the ability for you to serve your customers is contingent on being prepared for the unexpected.
Doing The Metaverse
If you’re considering adopting the metaverse for your needs, it’s best for you to understand what it means for your company’s ability to achieve its marketing goals.