By Michael Briggin
As of July 1, 2023, what used to be Universal Analytics is no longer being used by Google to report website traffic data. Now Google Analytics 4 is the new go-to platform for website metrics.
Here’s what you need to pay attention to in using Google Analytics 4:
Differences With Google Analytics 4 vs. Universal Analytics
Unlike Universal Analytics, Google Analytics 4 offers automatic tracking and enhanced measurement to ensure data reporting is more simplified.
Although marketing departments would ideally like to have more capabilities to mine data, the simplification of GA4 allows it to be helpful for organizations such as early stage startups and small businesses who don’t have much in the way of a marketing team.
Data exporting and conversion opportunities are more flexible and abundant with GA4.
Google Analytics 4 vs. Other Analytics Programs
Like Universal Analytics, GA4 is mainly responsible for automating website traffic data for organizations to see who is visiting their website. From the Landing Page to all the sections of the site including About Us, it’s important to have a central web analytics reporting program like GA4 in place in order.
However, if you are looking for digital marketing metrics to give you capabilities that aren’t just web analytics, you still need to think beyond GA4 if you want to get the best options for data.
Are Web Analytics Still Relevant With GA4?
Of course! When taking into consideration that SEO and website optimization are vital for organizations to be seen by their customers, GA4 is still going to be a critical tool to ensure you know what pages of your business are being seen and which aren’t.
