By Michael Briggin
Email marketing and social media marketing are two of the most commonly used marketing methods by organizations. With new developments in AI and emerging technologies, email and social media are still not going away anytime soon.
To best benefit from using both email marketing and social media marketing, consider the following:
Advantages of Email Marketing
-More simplified lead generation possibilities
-Email Sign Ups for customers can be quick and immediate depending on the sign-up process
-Targeting key customers or decision makers more quickly is possible
Advantages of Social Media Marketing
-Social media platforms like Facebook can serve as a more direct and open customer service channel with your customers
-Website traffic can get a boost
-Can contribute to higher search engine ranking for your organization
Email Marketing Or Social Media Marketing?
As long as your customers continue to open up their emails and social media channels, both channels will be in building your revenue goals.
Email marketing can be an effective direct marketing channel that can quickly get your message out to customers if they have an easy opt-in process through your website. However, customers don’t always click on the links in the emails.
Social media marketing is great for customer service but it’s more oriented as being a social interaction medium than it is a lead list generation system.
Both email marketing and social media marketing can help with lead generation and revenue but neither one is necessarily superior to the other.