Walt Disney Studios these days has an identity problem and it’s not clear what it’s brand to everyone means. With Walt Disney Studios CEO Bob Iger recently being replaced by Bob Chapek after 15 years at the helm, announcing that he would resign, new Disney CEO Bob Chapek comes in to take the helm after Iger’s 15 years running the company. For a tenure like this, change can be a good thing to ensure new ideas and energy.
Planning for your company’s future certainly can get your head spinning when you have all different kinds of ideas in your head over what to do and what kinds of marketing methods will or won’t work. How you conduct your marketing strategy doesn’t have to be this way though. Just like screenwriters and writers in general suffer from “writer’s block,” executives can suffer from what we at Tomorrow Future Consulting call “executive’s block” where decision making can be based on more limited information than what is needed to carry out decisions to launch marketing initiatives.
“We have to get on social media,” it’s a common refrain of managers across the globe. The reasons for the request are valid on the surface — increased brand awareness, larger sales volumes, and efficient customer engagement — yet when employees get started on the channels they end up posting aimlessly without a coherent strategy. Fact of the matter is that social media strategies without effective planning add just as much value to the end reader as high school gossip. While it’s common for individuals to share memes and random bits of information with their audiences, businesses are held to a different standard.
Ever wondered why you aren’t getting enough attention, cash flow, clients or customers for your business? The answer may not necessarily be because companies like Amazon.com or Netflix are eating your lunch. In fact, it’s quite possible you have not been educated in terms of how to think and act from a marketing strategy standpoint. Back in the 1990’s when the dot.com era produced significant growth for Silicon Valley in areas like the Peninsula and South Bay regions of the Bay Area, California, there were plenty of retail store chain companies such as Borders as well as Tower Records which were starting to seize on the possibility of maximizing profits by having their own websites up.
So, you’ve gotten the news that you’re being let go from your employer for some reason. Regardless of whether the separation is due to actions within, or outside of your control, the fact of the matter is that you’re going to need a new job. After the separation, you’re likely going to fall into the trap of identifying yourself as a job seeker. Although technically it’s not a derogatory phrase, the term “job seeker” is a putdown for many because it implies the individual isn’t doing much with their time other than sending out job applications and hoping people get back to them.