By Michael Briggin
If you’re in love with your company and product and want to see it go to bigger heights, it isn’t quite so simple when it comes to financing your enterprise.
When it comes to presenting in front of investors, here are key takeaways you should be aware of:
Your Startup’s Current Stage
Know where your startup is in its lifecycle before reaching out to any investors, directly or through a pitch event. All startups evolve over the course of time but you’re less likely to receive VC funding when you’re at the seed funding stage vs. if you are running a growth startup.
Present with Confidence
Confidence sells, not just your startup. Being relaxed and comfortable in your own skin leads the way in getting traction.
What Traction Your Startup Is Making In Your Target Market
Funding isn’t everything if you want to proceed towards the next round whether it be Series A, Series B or C. Most angel investors and VCs want to see business growth, revenue numbers and how you’re penetrating your current market before they consider investing in any of these rounds.
If an investor or firm declines to invest in your startup, it’s not the end of the world. When Salesforce was first founded in 1999, founder and CEO Marc Benioff didn’t get success with venture capital companies to begin with. Eventually Salesforce received it through contributions from Benioff’s network. It’s about timing and who you know.