Instituting the Right COVID-19 Business Strategy
by Michael Briggin
By now you will have heard that the FDA has just approved both the Pfizer vaccine for full use and the Moderna vaccine has been submitted for FDA approval as well.
What does this mean for your organization? Considering the changes that have occurred in the workforce since the start of the pandemic, as you lead your organization in today’s challenging environment be mindful of the following:
As much as you would love to see your employees come back to the office, the reality is that the fear of getting infected with the virus and the burden of dealing with the pandemic prevents business-as-usual from happening.
Ongoing conversations with your employees by showing them empathy and approaching things with humility goes a long way in retaining them. Everyone’s been going through a lot since the pandemic started and keeping all departments engaged at all levels, even if it means allowing employees to walk to the park or taking a day or two off work to decompose can diffuse drama.
No one wants rapid turnover. Your employees need to replenish their energy so they are ready to work.
How To Market To Your Customers
Like the Great Recession, the pandemic caused an economic downturn and that’s affected the buying decisions for your customers. They’re likely to be more cautious and selective considering the volatility these days.
The best approach here is to be mindful of the state of your customers’ psychology and work with it so that you’re emphasizing value at the same time. Flexible when it comes to pricing goes a long way at building loyalty with your customers.
Additionally, don’t forget to optimize your website on a regular basis. More content and information raise awareness for your customers so long as they see your organization adds meaning to their lives.
Innovating Operations With Remote Technology
Depending on your organization’s objectives, it’s wise to analyze what your current needs are and figure out how your employees can be productive with the right technologies when onsite operations are not an option.
Technologies that work well with remote operations such as Monday.com and Slack allow you to productive in your operations by keeping the communication fluid and your tasks accomplished with less headaches.