by Michael Briggin
Whether you work at a startup, Fortune 500 company or at a small accounting firm, understanding what digital transformation means for your organization does not have to be a pie in the sky concept or something complicated.
However, with any digital technology you’re considering to improve your organization’s ability to do business, it’s more than just weighing the license and subscription cost as well as the features.
If you are looking at improving the productivity of key departments so your revenue is more promising, it’s best to dive into important things to keep in mind when starting the digital transformation process:
Like customer success managers, customer service agents are important in ensuring your customers are satisfied. Having them spend more time helping and resolving customer problems helps but no one needs excessive stress in dealing with negative customers.
Always ensure you have a smooth process by which to deal with your customers. If needed, Chatbox and Virtual Assistants can help you pick up the slack.
Make sure all team members from Marketing Coordinator to CMO are spending less time conducting manual data analysis and maintenance and more time on content and strategy. Every marketing campaign differs, as does the digital medium which your campaign utilizes to carry out the messaging.
Analyzing data is important and you should ensure that you have valid metrics to track how your marketing campaigns are performing. However, automating and improving the process of planning, designing, and executing your campaigns improves your productivity and time in being creative. More time for ideas = more potential business opportunities.
As fun much as show and tell presentations may be, anyone who works in sales will emphasize they don’t have time to play around with visually aesthetic and technologically advanced technology. They want to know how they can better meet their quota and make money while at the same time making a difference for your organization.
Depending on the CRM cloud system and sales engagement program (i.e., Clearslide), as long as your sales reps are able to make their numbers and deal with as little software bugs as possible, you should be fine.
How To Select The Right Program
Digital transformation varies from company to company. While challenges are bound to arise from time to time, be more focused on whether the program you want is really a program you need.
Focus on ensuring you can meet your revenue targets. If you need to change vendors or upgrade to better service, do so only if you have to.