By Michael Briggin
Disruptive technology has been introduced on a regular basis for more than 10 years now and has shifted the consumer landscape.
Thinking these trends are going away? Not by a long shot.
Whether it be through deep tech, generative AI or any other form of tech, the economy’s trajectory remains to be continuously changing.
How can your organization stay relevant amid the disruption?
Keeping Your Eyes On Revenue
It isn’t just your traditional competitors, it’s new market entrants coming out of the blue that could shape things. With new technology, especially if it’s from an emerging startup, your customers aren’t assured to stay with you forever.
Ensure that your organization is not going to be shy in adopting technology that can improve your lead generation capabilities and visibility. Don’t wait forever after new technology is introduced.
Innovate Your Loyalty With Customers
Loyalty marketing is one of the most important forms of marketing as it helps companies maintain relations with and retain their customers. From Amazon to Nordstrom, many organizations have their own loyalty programs that work to ensure customers continue to come back.
The best way to start is knowing the value your organization brings to your customers and how it can be delivered. Every customer is different but being open to more possibilities maximizes your chances at keeping them.
Defining Your Organization’s Operations
As technology continues to shape the economy, so will your organization’s operations. Considering operational costs comprise the majority of your budget, it’s important to be mindful of the impact they have on your business.
Prioritize the costs and ensure the primary purpose is for revenue generation and client relations. Anything else from administration to HR can fall in place as needed to support your organization.
