By Michael Briggin
As your organization’s efforts in growing business evolves in the digital landscape, so does the risk potential cyber security threats to you and your customers.
Here’s how you should prepare in managing efforts to do business with increased online threats.
Ensuring Your Company’s Website Is Safe For Customers With SSL Certification
If your organization has a base of customers and increased traffic, lead acquisition is going to be a problem if your website doesn’t have the SSL Certificate installed.
An SSL (Secure Sockets Layer) Certificate is important because it helps secure online transactions and protects customer information from getting extracted by hacking and malicious activity. Adding this ensures your customers are comfortable with your business as your SEO and website optimization is enhanced.
Minimizing Risks to Customer Data When They Make Payments
Depending on how your customers pay for your products or services, any new technology that your organization uses as a way to generate revenue can present complications if internal data isn’t managed accordingly.
Whether it be online payment services such as Paypal or using Apple Pay at in-store locations when checking out items, it’s important to have a strong internal process to store customer data.
Know When Customers are OK With Their Data Being Shared
Many customers fret over the notion that their data is being republished by sites without their prior knowledge or awareness. Although legally companies such as Spokeo and Whitepages have the ability to publish public information, that doesn’t stop consumers from complaining about it.
If you want to give your customers the chance to allow third parties to republish their information, do the following:
-Don’t just rely on a checkbox. Anyone can select that box at a given time but typically without much thought. Give customers a chance to be aware about what they are expecting if their information is being shared with third party companies.
-Explain what value these third party providers are giving your customers. Are they partners for your organization? Do they help customers in ways that you can’t?
