By Michael Briggin
Not all organizations start off with a live website. Many products don’t always have websites if product development and fundraising are in the process.
If you’re aiming to make a business out of your venture, the launching of your company’s website should take into consideration the following:
The Presence Of Your Website Means Business
As much as it’s tempting to launch any website, what you publish is going to be read by visitors regardless if they are the ones you want or not.
When your website is live, that means you have to face customers when they want to do business with you. What your internal operations are in response to the website being live will dictate how your customers perceive your business, not just how fancy the website looks or how good the customer journey is.
Right Time To Launch
The kind of website you have should correlate to the stage your business is in, not just the industry of your organization. If your intention is to be ready for business, your customers will need to know they matter.
If you’re introducing a new product to the market, putting a splash page up with an email sign-up page before the product is ready to be purchased can help with word of mouth. Once the product is ready you can replace the splash page with a more functional, official website at any point in time that you’re ready for business.
What To Watch Out For When The Launch Happens
Do not underestimate customer journey and sentiment. It’s important to be prepared for customers at all levels.
Emphasizing customer service, following up with direct engagement through your leads with email marketing and related marketing efforts and ensuring customer satisfaction are crucial. As your organization’s website leads to business, you’ll need to adjust accordingly for repeat visitors and new visitors.
