By Michael Briggin
As one of the most effective forms of outbound marketing, event planning can get your organization high visibility and word of mouth unlike anything else. Knowing how successful your events are requires you to not only plan and manage them but understand the key performance indicators (KPIs).
Here’s how to maximize the KPIs with your organization’s events:
Attendee Check-Ins
When attendees check-in to your events, greeting them and recognizing their name is a formality to ensure a smooth, enjoyable experience for everyone. However, using a digital check-in process makes it
Event management programs like Eventbrite allow you as an organizer of an event to analyze specific check-in KPIs so you’re able to understand your attendees’ interest in your events.
It isn’t just about attendees who registered for the event. It’s about if they registered and actually attended them.
Maintaining a Positive Attitude
KPIs can’t be measured by emotions but they can certainly be impacted by them depending on how your attendees reacted to your events and perceive your brand accordingly.
If you have a positive attitude and show empathy towards attendees, there’s a greater likelihood you’re going to have more impactful KPIs. Not all of your organization’s events are expected to be perfect but making a good impression on attendees helps you understand how you can improve your events.
The more feedback, the better.
Email Sign-Ups
It’s important to follow up with your attendees after the events. Email newsletters are your way to keep them aware of what’s going on in your organization so they continue to return as attendees or even consider buying your product or service (if applicable).
For email campaigns, depending on your business it’s important to emphasize engagement if you want to get the most meaningful KPIs. Email marketing programs such as Constant Contact and Intuit Mailchimp allow you to do this as well as keep track of metrics such as open rate, click rate as well as bounce rate.
