by Michael Briggin
Whether you work at a Fortune 500 company or at a startup, digital transformation does not have to be a pie in the sky concept or complicated. However, with any digital technology you’re considering to improve your organization’s ability to do business, it’s more than just weighing the license and subscription cost.
If you are looking at improving productivity, it’s keep in mind the following things when starting the digital transformation process:
Customer Service
Like customer success managers, customer service agents are important in ensuring your customers are satisfied. Having them spend more time helping and resolving customer problems helps.
Always ensure you have a smooth process by which to deal with your customers. If needed, Chatbox and Virtual Assistants can help you pick up the slack.
Marketing
Make sure all team members from Marketing Coordinator to CMO are spending less time conducting maintenance and more time on content and strategy. Every marketing campaign differs, as does the digital medium used for it.
Additionally, analyzing data is important for your KPI as is improving the process of planning, designing, and executing your campaigns. More time for ideas = more potential business opportunities.
Sales
As fun much as show and tell presentations may be, anyone who works in sales will emphasize they don’t have time to play around with technology. They want to know how they can better meet their quota and make money while at the same time generating revenue for your organization.
Depending on the CRM cloud system and sales engagement program, as long as your sales reps are able to make their numbers and deal with as little software bugs as possible, you should be fine.
How To Select The Right Program
Digital transformation varies from company to company. While challenges are bound to arise from time to time, be more focused on whether the program you want is really a program you need.
