Why Google Analytics 4 Matters
As of July 1, 2023, what used to be Universal Analytics is no longer being used by Google to report website traffic data. Now Google Analytics 4 is the new go-to platform for website metrics.
As of July 1, 2023, what used to be Universal Analytics is no longer being used by Google to report website traffic data. Now Google Analytics 4 is the new go-to platform for website metrics.