As ChatGPT and AI technology are now becoming more and more pervasive in influence in the economy and education institutions, organizations are having to keep up with the rapid pace of such developments.
If you’re wondering not just whether your company or startup will be affected by AI and ChatGPT but by how much, consider looking at where your real priorities should be in your operational capabilities:
Content And Writing Won’t Go Away
ChatGPT and other AI technologies may impact content and document writing but they are at best efficient for creating rough drafts of what you have in templates. In other words, getting more structure into business documents, memos, and content writing is made easier.
If you’re a Chief Marketing Officer (CMO) or VP of Marketing and planning for how your marketing department is going to evolve in its objectives, AI and ChatGPT right now for your staff should be considered preparation tools at best. Besides this, marketing campaigns and programs being used to execute them still need to be examined for your target audience as well as your analytics.
Refining, revising, improving and reinventing content and planning for strategy still cannot be beaten by ChatGPT let alone with any AI technology. Human ingenuity has always been and always will be at the forefront of conceptual processes in marketing campaigns and advertising.
Overall, your marketing department shouldn’t change much otherwise in terms of staffing and the scope of your marketing strategy.
Customer Service Is Still Necessary
Many businesses, especially B2B organizations, like to use chatbots as a way of streamlining customer service instead of it always being emphasized too much through email, phone and web forms.
Consider reworking your customer service approach to your customers from what AI programs like chatbots can do to solve problems on this front. Goal is to make your customer service less complicated, not more cumbersome.
ChatGPT vs. Google Search
Although there is chatter about ChatGPT potentially overtaking Google in terms of influence, the reality is that in the end search engines, especially Google, will likely be a new experience as a result of ChatGPT being integrated.
It’s important to not take things for granted when it comes to how AI technologies like ChatGPT help you better in preparing for your market and your revenue goals. Streamlining SEO for your organization’s website may become easier and less complicated.
