By Michael Briggin
No, the Metaverse isn’t just about Meta and Facebook. That doesn’t mean you should ignore the value potential that it can present to your organization.
Before considering adopting the metaverse for your needs, it’s best for you to understand what it means for your company’s ability to achieve its marketing goals.
What Changes in Customer Experience
The metaverse can enable you to create a new and innovative customer experience. Although most customers make purchases through mobile phones such as the iPhone and Samsung, the metaverse allows your organization to find customers in mobile, desktop and tablet devices.
Additionally, the metaverse can allow your customers to have a more visualized shopping experience than just simply the typical picture and text views before they make purchases.
Although in-person demonstrations are still important, metaverse commerce goes further than traditional commerce to provide a more interactive shopping experience that allows them to do more than just read and purchase.
How the Metaverse Affects Your Marketing Strategy
Although the metaverse isn’t solely a marketing platform, it is becoming increasingly popular in interest and adoption.
Marketing activities generally are either inbound or outbound. With the metaverse, your marketing strategy should ideally be more customer centric with a personalized and social customer journey.
Onsite or remote technology stack that you use for your marketing operations won’t necessarily be replaced. However, any technology such as email marketing software and social media will still be important for your ability to engage metaverse customers.
Analytics Still Matter
As you consider using the metaverse, be sure to pay attention to what you need to track customer-related data.
Web analytics technologies such as Google Analytics will remain relevant as well as your customer purchase and lead click rate history.
