By Michael Briggin
Customer journey is important for all organizations in achieving growth. However, just designing a fancy website and getting it published isn’t enough. Search engine optimization (SEO) has to be the other central focus besides your website presence.
Here’s what to consider when you are branding your organization in the eyes of your potential customers:
Know How Your Website Is Seen by Users
The 1990’s is a different era of the past. While it’s true that having a website published counts, the customer journey process won’t work well if you don’t know how sites are being seen.
Most web users these days access sites through their mobile phone, followed by desktops and tablet devices. Having your organization’s website optimized to serve users in these tech mediums goes a long way in ensuring you can capture them at all levels.
Presentation Matters
Whether you’re building relations with key partners for your organization or are demonstrating in front of customers, your website’s design and navigation should ideally be presentable with relative ease.
Like a product that’s introduced into the market, your website won’t work for you or anyone else if it’s not fully-functional. The last thing you need to do when showing your website at business meetings is to spend most of your time debugging errors.
SEO’s Relationship to Your Website
Unless you index your website, no one will find it unless you start promoting it. By doing this and improving your SEO presence, more and more users over time will start to find it so long as your branding is consistent.
More content drives potential customers to your direction as long as you improve content on an ongoing basis. Consistency is key as is what you say about your brand in the eyes of those who are trying to understand what you’re about for the first time.
Website Security with SSL Certification
More site users will want to do business with you so long as your website is secure.
The best way to ensure this happens is getting a SSL Certificate installed and reinstalled on an annual basis. Most web hosting sites offer plans that include automatic SSL certification while some require you install it on your own.
SSL Certification ensures that your site users will be able to access it and conduct transactions without the concern of hackers getting access to their private information.
