Climate Change and Global Warming are real factors to the economy and cannot be avoided. Adapting to this new reality is unavoidable.
Any organization’s business model doesn’t have to be contingent on unnecessary liabilities with the old ways of driving business. Costs factor in as well as efficiency in being able to conduct business amid the changing environment. However, having a sustainable marketing plan while being mindful of external and internal environmental factors goes a long way in creating growth opportunities.