Any consumer companies need to be able to expand growth in many different ways as well as increase market share so they stay relevant. Today’s consumer is not the same consumer of the 1980’s nor the same consumer of 2006. Buying decisions change all the time and important to stay ahead of the market rather than falling behind amid the fierce competition.
We work on giving key decision makers more strategies to be able to market their businesses in a way which speaks well about their brand while at same time navigating roadblocks making it harder to achieve profitability. Ideas to do this may not always be what they seem but it’s important to think about external factors as opposed to just internal factors.