Walt Disney Studios these days has an identity problem and it’s not clear what it’s brand to everyone means. With Walt Disney Studios CEO Bob Iger recently being replaced by Bob Chapek after 15 years at the helm, announcing that he would resign, new Disney CEO Bob Chapek comes in to take the helm after Iger’s 15 years running the company. For a tenure like this, change can be a good thing to ensure new ideas and energy.
Planning for your company’s future certainly can get your head spinning when you have all different kinds of ideas in your head over what to do and what kinds of marketing methods will or won’t work. How you conduct your marketing strategy doesn’t have to be this way though. Just like screenwriters and writers in general suffer from “writer’s block,” executives can suffer from what we at Tomorrow Future Consulting call “executive’s block” where decision making can be based on more limited information than what is needed to carry out decisions to launch marketing initiatives.